Create and publish Autopilot and approvals

Autopilot and approvals

Let Prefera plan, draft and publish on a schedule, choose what it writes and where it goes, and approve, skip or replace what it produces.

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Autopilot is a set of settings. Each one is off until you turn it on. This page covers the content plan settings, Answer Pages Autopilot and Social autopilot, and how you approve, skip or replace what they produce.

A content plan comes with a paid plan. Answer Pages and their Autopilot appear only on plans that include them. See Plans, add-ons and billing.

Content plan autopilot#

The content plan is on Content plan in the sidebar. Before you start, the screen shows Your first 30 days. Click Use this plan to start. You can change the days, move or skip any piece after.

A strip at the top of the calendar says whether anything happens without you:

  • Autopilot: Off. Drafts are written when you click Draft now, and nothing goes live without you.
  • Autopilot on: shows what is automatic. Click Change (or Turn on) to open the settings.

You can also click Cadence and automation. These are the settings in it:

SettingWhat it does
Publishing daysThe days pieces are planned for.
Pieces a weekHow many pieces a week, from 1 to 14. Your content credits also cap the calendar: when they run out, new pieces wait until they reset or you add credits. See How credits work.
Content mixWhat a month of pieces covers.
Autopilot articlesThe format and images of articles that automatic drafts write. See below.
Time of dayWhen a piece goes live or is posted on its day. You can move any single piece from its card.
Auto-draftWrites each draft a few days before its day (1 to 7 days ahead), from your approved facts. Drafts wait for your approval.
Auto-publishNew pages that pass every check publish on their day, without waiting for your approval. Needs a connected site.
Also publish page edits automaticallyShown when Auto-publish is on. Edits go live by themselves only if they pass the extra checks. You get an email with what changed and an Undo link.

Click Save to apply.

What Auto-publish checks#

Only new on-site pages that pass every check publish by themselves:

  • Every claim is backed by an approved fact.
  • Links go only to your site and your fact sources.
  • The page is written in your market's language.

Anything else waits for you, with the reason. Reddit replies, outreach emails and other off-site pieces always wait for you. Page edits wait unless you switch on the page edits setting. Turn Auto-publish off at any time.

A page edit goes live by itself only if it passes the usual checks, is sent only to the site that hosts that page, keeps every price, heading and number of the earlier page, and changes no more than 40% of its words.

Choose what Autopilot writes#

The Autopilot articles setting is shared by the content plan and Answer Pages. Pick:

ChoiceWhat gets written
Answer-firstAbout 1,100–1,600 words.
Long-formAbout 1,800–2,800 words.
MixLong-form for comparison, best-for, how-to and guide pages. Answer-first for the rest.

Set Images inside each article from 0 to 3. The line under the setting sums it up. The exact ranges:

FormatWords of bodyShown in the app as
Answer-first1,100–1,600Answer-first, about 1,100–1,600 words
Long-form1,800–2,800Long-form, about 1,800–2,800 words

You can ask for up to 10 images when a page is written. A page holds at most 10 images inside, written and added together, plus its cover.

You set it in Cadence and automation or on the Answer Pages tab, where it reads "Autopilot writes." For the formats, see Create.

Answer Pages autopilot#

On plans that include Answer Pages, open Content plan and click the Answer Pages tab. The page lists the month's pages.

  1. Click Plan this month, then Approve plan. Or approve pages one by one. Approve N clean drafts approves every draft with no claims to check.
  2. To change a page's publish day, click the date on its row and pick a new day.
  3. For a page that is still planned, pick its length and images before the draft is written.
  4. Turn on the Publish passing pages automatically switch under Autopilot.

With Autopilot on, pages that pass every check publish on their day. These are the checks:

  • Every claim is backed by one of your approved facts.
  • Nothing is guessed. Places, audiences and prices come from facts you confirmed.
  • Links and images lead only to your own site and the sources of your facts.
  • The page is written in the language of your market.
  • Its cover is ready.
  • Your site is connected, so it can go live.

A page that does not pass waits for you, with the reason on the plan. Details:

  • New pages go out at a steady pace: 2 a week on a site under 30 pages, 4 under 100, 8 above. The rest are queued for the following days.
  • Autopilot only publishes pages whose day comes after you turned it on. Earlier pages wait for your approval.
  • After each publish you get an email with what went live, with a one-click Unpublish for every page.
  • Row tags tell you the state: Published by Autopilot, Queued: publishing at a steady pace, Autopilot is waiting for you.

Autopilot publishes to#

If you have connected sites, Autopilot publishes to lists them. Tick one or more. If you tick two or more, the same warning as in Publishing appears: copies split the credit. The first one is the original. Without a connected site, Autopilot has nowhere to publish; connect one in Integrations (see Connect your site (CMS)).

Social autopilot#

In Cadence and automation, the section When an article goes live, also draft has three switches:

  • LinkedIn post
  • X thread
  • Short video script

When an article goes live, Prefera drafts the ones you switched on, from that article.

  • It drafts at most once per article and kind.
  • Each draft uses one content credit (its AI image, if any, one more). It waits when your content credits or spending limit are used up, and Autopilot carries on once credits are back.
  • Prefera never posts them. You post each from your own account, then mark it posted. See Publishing.
  • One alert, "N social posts ready to post", tells you how many are ready. You can set this under alert preferences as Social posts ready to post.

Find the drafts under Fixes, with the Social posts filter.

Approve, skip or replace#

On the calendar#

Click a piece to open its card. Depending on its stage you see:

  • Approve for a draft that is ready.
  • Draft now to write it before autopilot would.
  • Move to another day or time.
  • Swap for another question to replace it.
  • Skip, or Skip and drop the draft if it already has one.

You can also drag a piece to another day, or onto another piece to swap their days. Skipped pieces collect under Skipped, each with Put back.

On the Answer Pages tab#

Each row has Approve, Skip (take it out of the plan), Put back, and for approved pages Publish now or Mark published. Unpublish takes a published page back off your site.

The Approvals screen#

Approvals in the sidebar is for agents, not for autopilot. It lists what your connected agents asked to publish or send, when you set them to "Ask me in Prefera first". Approve runs the request once, as you. Deny drops it. Requests expire after 72 hours. Autopilot drafts are approved on the Content plan instead. See Permissions, approvals and limits.