Draft — to be reviewed by counsel before launch.

Privacy policy

Last updated: 19 October 2026

Who we are

Prefera is an AI answer visibility product for brands and agencies. This policy describes what we collect when you use our website, free scan, and signed-in app.

Data we store

Account email and name (and profile details you choose to add)
Workspace and brand settings, team membership, and billing status
Tracked buyer questions, scheduling settings, and competitors you configure
AI answers, citations, analysis results, facts you approve, fix drafts, and proof measurements
CMS or integration credentials you connect (encrypted at rest)
For the free scan only: a salted SHA-256 hash of your IP address (never the raw IP) to enforce daily abuse limits, together with the email you submit on the scan form
Support and product emails we send you, and alert delivery preferences

Processors and subprocessors

We use the following providers to run the service. Each processes data only as needed to provide their function:

Supabase — authentication and Postgres database hosting
Vercel — application hosting and edge delivery
Inngest — background jobs (tracking runs, scans, scheduled tasks)
Resend — transactional email (scan reports, alerts, briefs when enabled)
Dodo Payments — billing and merchant-of-record checkout
DataForSEO, cloro, SerpApi, Perplexity, Google Gemini, Anthropic, and xAI — reading AI answers and, where configured, reading your public site pages to write questions and facts
Slack — optional alert delivery when you connect a workspace webhook

Cookies and local storage

We set cookies for:

theme — your light/dark preference (or follow the OS when unset)
vd_ws and vd_brand — last workspace and brand you opened in the app
vd_plan — plan chosen on a pricing signup link (cleared after onboarding)
vd_scan — free scan share token when you sign up from a scan report
Supabase auth cookies — session when you sign in with Supabase
verdict_dev_user and verdict_dev_signed_out — development-only demo auth (not set in production)

Retention

We keep workspace data while your account is active and for a short period after cancellation so you can export answers, fixes, and proof. Free-scan submissions and abuse-limit hashes are kept only as long as needed to operate limits and deliver the report. Backups roll on a shorter schedule than live data.

Deletion and export

You can request deletion of your account and workspace data by emailing support@prefera.si. We will confirm identity and complete deletion within a reasonable time, subject to legal billing records we must retain.

Changes

We will post updates on this page. Material changes to how we use personal data will be communicated to account owners by email where required by law.