Introduction
What Prefera does, the track, find, fix and prove loop, who it is for, and where to start in the app or over MCP and the REST API.
Prefera shows you which AI answers name your brand and which name a competitor instead. It helps you fix the gap and then checks whether the fix worked.
It asks the buyer questions you care about to AI engines such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude. It saves every answer with the pages the engine cited.
The loop#
Prefera works as one loop. Each step has its own screens in the sidebar.
| Step | What it means | Where in the app |
|---|---|---|
| Track | Ask your questions on the engines on a schedule and save the answers. | AI answers, Google rankings, Competitors |
| Find | See where you lose and which moves are worth your time. | Opportunities, Authority |
| Fix | Plan and write content from facts you approved, then publish it. | Content plan, Fixes (with the Create button), Facts |
| Prove | Re-check the questions a fix targeted and compare them with untouched control questions. | Results, Proof |
Home (This week) sits on top. It shows three numbers you can check, your best moves for the week and the pages that moved.
Read more in Questions, answers and engines, Facts and the fact check and Proof.
Who it is for#
Prefera is for people who want to be named when a buyer asks an AI engine for a recommendation: founders, marketers and agencies. An agency can run several brands from one workspace (All brands).
People and agents#
- People use Prefera in the app at
/app. - Agents use it over MCP or the REST API. See Connect an agent (MCP) and REST API. Keys and connections are in API & MCP in the sidebar.
For agents reading these docs#
/llms.txtlists the docs pages for language models.- Every page has a Markdown version at
/docs/<slug>.md. For example, this page is/docs.mdand the Quickstart is/docs/quickstart.md.
Where to start#
- Follow the Quickstart to sign up, set up your brand and start the first run.
- Learn how questions, answers and engines work.
- Approve your facts so drafts can only state what is true.
- Read how Proof decides whether a fix worked.
- See Plans, add-ons and billing for what each plan includes.