AI visibility platform
AI visibility tool: see who ChatGPT and Google AI name instead of you
An AI visibility tool checks whether AI assistants name your brand when a buyer asks a question in your category. Prefera asks those questions on six engines, shows who each answer recommended and which pages it used, then helps you fix what is missing and checks whether the fix worked.
Free, no card. Real answers in about 4 minutes. Last updated .
Sample workspace The Answers screen: how often each engine names the brand, and what each one says about it.
Key takeaways
- AI visibility is how often, and how favourably, AI assistants name your brand in answers to the questions your buyers ask.
- A tracker only reports it. A platform also shows why you lost and what to publish, then re-checks after the fix.
- One answer proves nothing, because AI answers vary. Prefera asks every question three times per engine on paid plans.
- The free scan shows your real answers on ChatGPT and Google AI Overviews in about four minutes, with no card.
What an AI visibility tool measures
Search used to mean a list of links, and you could count where you stood in it. Buyers now put the same question to ChatGPT, Gemini, Perplexity, Claude or Google's AI features and read one written answer. If that answer names three companies and you are not one of them, no ranking report will tell you.
An AI visibility tool fills that gap. It takes the questions a buyer would really ask, runs them on the assistants, and records what comes back: whether your brand appears, who appears beside it, what the answer says about you, and which web pages the assistant relied on. Done every week, it becomes a trend line you can act on.
- Mention rate: the share of answers that name your brand, per question and per engine.
- Competitors named: who the assistant recommended when it did not recommend you.
- Sources: the pages the answer cited, which is where your next fix usually lives.
- Description: how each engine characterises you, so wrong or stale facts show up.
How Prefera works as an AI visibility platform
Most tools in this category stop at the dashboard. Prefera follows the same loop through to the end, in one workspace.
- Pick the questions. Prefera suggests the buyer questions for your site and category, and you choose which to track.
- Ask them properly. ChatGPT, Google AI Overviews and Google AI Mode are read from the real logged-out interface. Perplexity, Gemini and Claude are asked through their official APIs with web search on. Every question is asked three times per engine on paid plans.
- See the loss. Each answer is saved with its date, country and the pages it cited, so you can open the exact text rather than trust a score.
- Fix it. For a lost question Prefera drafts a page or an edit from facts you approved. Every sentence is checked against those facts and unsupported claims are flagged.
- Prove it. A week after a fix goes live Prefera asks again and compares the result with questions you left alone, so a change counts only when it moved more than the untouched ones did.
Sample workspace The fix studio: the live text beside the text after the fix.
What to look for in the best AI visibility tool
Every vendor says its tool is the best. These are the questions that separate a useful one from a dashboard of guesses, and what Prefera does on each.
| What to check | Why it matters | Prefera |
|---|---|---|
| Real answers, not simulated ones | A model asked to imagine an answer is not what your buyer sees. | Reads ChatGPT and Google's AI features from the real interface; Perplexity, Gemini and Claude through their APIs with web search on. |
| Repeated sampling | Assistants word things differently each time, so one run is noise. | Three asks per engine per question on paid plans. |
| Sources shown | The cited pages tell you what to fix. | Every answer is saved with the pages it used. |
| A path to a fix | Tracking alone changes nothing. | Drafts from approved facts, then publishes to your CMS or opens a pull request. |
| Proof against a control | Answers move on their own. | Re-asks a week later and compares with untouched questions. |
| Coverage and honesty about gaps | Missing engines hide losses. | Six engines. Microsoft Copilot is not supported yet. |
We have no published customer ratings yet, so we will not call ourselves the best. Compare us on the table above, and read the buyer's guide that lists what other tools publish and where we fall short.
Tracker, platform or checker: which one do you need?
The words get used loosely, so here is how we use them. An AI visibility tracker records mentions over time. An AI visibility platform adds the work of fixing what the tracker finds. An AI visibility checker is a one-off look, which is what the free AI visibility checker does.
If you have never looked, start with the checker. If you already know you are missing from answers and need to change that, you want the platform side, where generative engine optimization and answer engine optimization work happens.
What no tool can do
Nobody controls what an AI assistant says. A good tool shows you what is true today, makes the fixes quick and measures honestly, and it never promises a mention. Prefera labels movement inside the noise as noise and shows fixes that failed.
It also is not a replacement for a good business. Assistants lean on pages and mentions they can read and trust, so the fix is nearly always clearer pages, accurate facts and honest coverage elsewhere on the web.
Pricing and where to start
The scan is free. Paid plans start at $29 a month for one brand, with weekly checks and Google Search Console insights included. See the plans. If you would rather have a team run it, Done-for-you is $1,200 per brand per month.
Questions
What is an AI visibility tool?
Software that asks AI assistants the questions your buyers ask and records whether they name your brand, who they name instead and which pages they cite. Prefera also drafts the fix and checks it later.
How is an AI visibility platform different from a tracker?
A tracker reports mentions. A platform also explains why you lost an answer, writes the page or edit that addresses it, publishes it with your approval and re-checks the question afterwards.
Which engines does Prefera track?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude. Solo does not include Claude. Microsoft Copilot is not supported yet.
How accurate is the tracking?
Answers are read from the real interface or the official API with web search on, asked three times per engine on paid plans, and saved with their date and country so you can open each one. AI answers vary, so Prefera shows rates, not a single result.
Is there a free AI visibility check?
Yes. The free scan asks five buyer questions once on ChatGPT and Google AI Overviews and shows the real answers, who was recommended and the pages cited. It takes about four minutes and needs no card.
Can Prefera promise that AI will mention my brand?
No, and be wary of any tool that says it can. Prefera shows where you lose, helps you publish accurate pages and measures whether answers moved.
See what AI says about you. Free.
No card. Or open the live demo, or see pricing.