Terms of service

Last updated: 19 October 2026

The service

Prefera helps you see which AI assistants recommend your brand on buyer questions, what pages they trust instead, and whether your fixes changed the answers. We provide software, reports, and optional done-for-you services as described on our website and in your plan.

Your account

You must give accurate signup information and keep your password secure. You are responsible for activity under your account and for anyone you invite to your workspace. Tell us promptly if you suspect unauthorized access.

Acceptable use

Use Prefera only for lawful marketing and competitive intelligence on brands you own or manage with permission. Do not attempt to break rate limits, scrape beyond what the product provides, or use the service to harass, spam, or mislead buyers.

Content and fixes

Drafts and suggestions are generated from facts and pages you approve. You review every fix before it goes live. You remain responsible for published content on your site and for complying with applicable advertising and industry rules.

Billing

Paid plans and add-on packs renew as shown at checkout unless you cancel. Taxes may apply. Refunds follow the policy on our pricing page. Payment processing is handled by our merchant of record (see the Privacy policy).

Availability

We aim for reliable tracking runs and accurate engine reads, but AI interfaces and APIs change. We may pause runs for maintenance, usage limits, or engine errors and will show status in the product where we can.

Limitation

Prefera is provided as-is to the extent permitted by law. Our liability is limited to the fees you paid us in the twelve months before the claim. These terms are governed by the laws specified in your order or, if none, England and Wales.

Contact

Questions about these terms: support@prefera.si. See also our Privacy policy.