Plans, add-ons and billing
Compare Prefera plans and add-ons, buy content credit top-ups, change plan, cancel, switch to annual billing, and see what happens when you reach a limit.
Prefera has one workspace plan at a time. Each plan gives the whole workspace a monthly budget of AI answers and a monthly pool of content credits, shared across its brands. You can add add-ons on top of a paid plan and buy one-off credit top-ups. Payments are handled by Dodo Payments. Prices are before tax. Tax is added at checkout and shown on each invoice.
Plans#
| Plan | Price (USD) | Brands | AI answers a month | Question limit | Engines | Content credits a month | Tracked keywords | Research lookups a month |
|---|---|---|---|---|---|---|---|---|
| Solo | $39 a month or $390 a year | 1 | 1,500 AI answers a month (≈ 10 questions a day on 5 engines) | 23 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity; Claude add-on: $9/mo for 130 Claude answers a month on the questions you choose, or $12/mo on every question | 120 (about 10 articles, 30 images and 50 fixes) | 25 | 30 |
| Starter | $89 a month or $890 a year | 3 | 3,750 AI answers a month (≈ 25 questions a day on 5 engines) | 57 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity; Claude add-on: $15/mo for 325 Claude answers a month on the questions you choose, or $29/mo on every question | 240 (about 20 articles, 60 images and 100 fixes) | 100 | 75 |
| Growth | $229 a month or $2,290 a year | 5 | 15,000 AI answers a month (≈ 100 questions a day on 5 engines) | 230 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity; Claude add-on: $59/mo for 1,300 Claude answers a month on the questions you choose, or $109/mo on every question | 720 (about 60 articles, 180 images and 300 fixes) | 250 | 200 |
| Agency Starter | $599 a month or $5,990 a year | 10 | 45,000 AI answers a month (≈ 300 questions a day on 5 engines) | 692 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity; Claude add-on: $179/mo for 3,900 Claude answers a month on the questions you choose, or $329/mo on every question | 1,750 (about 150 articles, 450 images and 700 fixes) | 500 | 400 |
| Enterprise | Custom | More than 10 | Custom | Custom | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity; Claude add-on | Custom | Custom | Custom |
Enterprise is for more than 10 brands. It has everything in Agency Starter, plus custom answer and content credit volumes, white-label client reports and priority support. Choose Contact sales on the pricing page.
Every paid plan has unlimited seats, so you can invite as many teammates as you need. See Team, roles and client reports.
The Free plan gives you one free scan and no tracking runs. Pick a paid plan to start tracking your questions.
Need more brands than the largest plan covers? Choose Enterprise and we'll set up a plan that fits.
How the answers are spent is up to you: see How tracking works. What content costs: see How credits work.
Add-ons#
Add-ons sit on top of a paid plan and are billed with it. Switch them on or off in the Add-ons tab. They are not available on Free.
| Add-on | Price by plan (USD a month) | Stackable |
|---|---|---|
| +2,500 AI answers | Solo $30/mo, Starter $30/mo, Growth $30/mo, Agency Starter $30/mo | Yes |
| Claude on the questions you choose | Solo $9/mo, Starter $15/mo, Growth $59/mo, Agency Starter $179/mo | No |
| Claude on every question | Solo $12/mo, Starter $29/mo, Growth $109/mo, Agency Starter $329/mo | No |
| Accuracy Watch | Starter $29/mo | No |
- Claude add-on, two tiers, one at a time. Claude on the questions you choose ($9/mo on Solo, $15 on Starter, $59 on Growth, $179 on Agency Starter): a Claude answer budget for the workspace of 130, 325, 1,300 or 3,900 Claude answers a month. You choose which questions get Claude and how often: daily (1 Claude answer a day, about 30 a month) or weekly × 1, × 2 or × 3 (about 4, 9 or 13 a month). On Growth that is about 100 questions weekly × 3, 300 weekly × 1, or 42 daily, or any mix that fits. Until you choose, Prefera picks your most important questions weekly × 3. Choose them in Tracking settings or with the Claude tag on Questions. Claude on every question ($12/mo on Solo, $29 on Starter, $109 on Growth, $329 on Agency Starter): Claude answers every question you track on every run, like your other engines (a daily question gets 1 Claude answer a day). Moving up a tier starts now; moving down waits for the end of the billing period. Claude answers come on top of your AI answers. Claude is not one of the five included engines on any plan.
- Extra AI answers: more answers a month for the workspace, for more daily or twice-weekly questions. Your question limit stays the same.
Older packs (extra questions, articles or AI images) are no longer sold. If your subscription still has one, it keeps working until you remove it: extra questions still add to your questions and AI answers, and extra articles or AI images now add content credits each month.
The Add-ons tab also has one-time purchases: content credit top-ups, Deep Audit and Fix Sprint. They are billed once, when you buy. Deep Audit works on any plan, including Free.
Open Team and billing#
All billing is under one screen. Only the workspace owner can change anything here. Other members can read it.
- Click your name at the bottom of the sidebar to open the account menu.
- Click Team and billing.
- Pick a tab: Team, Billing or Add-ons.
The panel on the right (Your plan) shows your plan, the next invoice, the add-ons that are on, how many AI answers you have used this billing period and your content credits.
Start a paid plan#
- Open Team and billing > Billing.
- Choose Monthly or Annual, 2 months free.
- Click Choose and the plan name, for example Choose Growth.
- Pay on the checkout page.
When you come back, your plan shows within a minute. If the checkout does not complete, nothing is charged.
Change plan#
- Open Team and billing > Billing.
- Click Change plan.
- Pick Monthly or Annual, 2 months free, then click Switch to and the plan name.
- Read the review. It says what changes, when, and what you pay today.
- Click Confirm and the plan name.
Prefera looks before it charges. If a change would leave you with more brands than the new plan covers, it is blocked. Remove brands in All brands first, or pick a plan that covers them. Nothing is deleted for you.
Upgrades take effect now#
An upgrade starts at once. Your billing date moves to today. You pay for a period of the new plan minus the unused part of what you already paid. The review shows the amount before you confirm.
Downgrades wait for the end of the period#
A move to a lower plan, or from annual back to monthly, takes effect at the end of the billing period. You keep your current plan until then. Nothing is charged or credited now, and unused time is not refunded.
Until the date arrives, the Billing tab shows a note with the date of the change.
When a downgrade takes effect:
- Your AI answers, question limit and content credits follow the new plan.
- A custom question split that no longer fits goes back to an even split across your brands.
- Add-ons the new plan does not offer are removed. Top-up credits you bought stay until they expire.
- Your brands, answers and history stay as they are.
Annual or monthly#
Annual billing is labelled Annual, 2 months free next to the monthly option. To switch, click Switch to annual, 2 months free on the Billing tab. Annual billing starts now and your billing date moves to today. You pay for a year minus the unused part of what you already paid.
To go from annual back to monthly, use Change plan and pick Monthly. That change waits for the end of the billing period.
Add or remove an add-on#
- Open Team and billing > Add-ons.
- Use the switch next to an add-on. For add-ons you can stack, use the plus and minus buttons for more or fewer.
- Read the review. It shows what you pay today and your new monthly or annual total.
- Click Confirm.
Adding an add-on starts at once and is charged today, prorated for the rest of the billing period. Removing an add-on, or lowering a stack, takes effect at the end of the billing period. It stays on until then, shown as On until and a date. Nothing is credited for the unused time.
If you add back an add-on that is waiting to be removed, the removal is cancelled and nothing more is charged.
Cancel your plan#
- Open Team and billing > Billing.
- Click Cancel plan.
- Click Yes, cancel at period end.
Your plan stays active until the end of the period you have paid for. You are not charged again. After that the workspace goes back to Free. Your brands and history stay saved.
Changed your mind? Click Resume on the note at the top of the Billing tab. Changing your plan or an add-on while it is set to end also keeps the plan. Prefera asks you to agree to that first.
Cards, invoices and billing details#
On the Billing tab:
- Update card and Edit billing details open the billing portal.
- The Invoices table lists each invoice with its status. Use the download button to get a copy.
If a payment fails, a banner shows above every screen. Tracking continues for a short grace period, with the end date shown. Click Update card and the payment is retried. If the grace period passes, tracking pauses until the payment goes through. Other members see the same banner and are told to ask the owner.
When you reach a limit#
Plans set limits. When you reach one, Prefera says so and points to the way forward.
| Limit | What happens |
|---|---|
| Questions per brand | You cannot add another question. Archive one, give the brand a bigger share in Tracking settings, or check fewer questions daily so more fit. |
| Monthly AI answers | Near the limit, scheduled runs check only your most important questions that still fit; once all are used, runs pause. A red banner shows how many you used. Runs resume when the new period starts, or add Extra AI answers. Lower schedule opens Tracking settings. |
| Content credits | Drafts already started finish. New pieces, including Autopilot's, wait until your credits reset or you click Add credits and buy a top-up. |
| Brands | Add brand explains the limit and links to billing. |
If you hit one of these through an agent, the tool reply carries a code. See Permissions, approvals and limits.